Praise for Previous Editions of Crossing the Chasm:

"Jump!  Only Geoffrey Moore knows the secret of Crossing the Chasm!"
       - Marc Benioff, Chairman and CEO, Salesforce.com

"Still the bible for entrepreneurial marketing 15 years later."
       - Tom Byers, Faculty Director of Stanford Technology Ventures
       Program

"Crossing the Chasm" is THE seminal work on how to bring category-creating products to market.  Whether you're at an established enterprise or a scrappy start-up, this is your playbook for driving disruptive innovation. Ranks right up there among the top 10 business books you simply must read."
       - Pat Gelsinger, CEO, VMware

"Crossing the Chasm is perhaps the greatest book ever written for technology entrepreneurs, helping you understand how technology adoption actually occurs, and how to set your company up to take advantage of the various stages that every new innovation goes through.  This updated version provides modern examples of the theory applied, proving yet again how timeless it is. If there's a single bible for technology, it's this book."
       - Aaron Levie, Co-Founder and CEO, Box

"Crossing the Chasm, 3rd Edition' deals with an extremely important phenomenon called 'The Four Gears.'  The Four Gears has been critical to our success in navigating the new customer landscape created through the disruptive forces of social, mobile, cloud and big data.   It is an entirely new way of looking at the end consumer and a brilliant new way of thinking about the customer journey."
       - Rob Tarkoff, CEO, Lithium Technologies

 
    Endorsements
     

 
 
     
 
     

 

            (c) 2017 Geoffrey A. Moore. All rights reserved.